Corporate Office:
601 McHenry Avenue
Modesto, CA 95350
(209) 577-6000 Office
(800) 545-9212 Toll-Free
Cruiser Core Values
The acronym CRUISE stands for...
C - Customer Experience
It is our personal responsibility to ensure our customers' expectations are exceeded on each and every visit to our stores through product offering, service and cleanliness.
R - Respectful Relationships
Our relationships are built on trust, honesty and integrity. We will listen and respond to the needs of our customers, employees and vendors thus, treating each as a partner.
U - United
We will work as a team building on trust to accomplish our common goals.
I - Integrity
We will be honest and do what's right no matter what the circumstances.
S - Strong Community Involvement
We will be involved in our community giving back to the families that live in and around our stores. Community is essential to our success.
E - Enthusiastic Engagement
Enjoy your job and consistently give 100%. Communicate with each customer on a personal level thereby building awareness of our brand and products.
